Apr. 04, 2013 · Style

Artistic portrayals that exude feelings and emotions. Signature works which, like Joid’art creations, are full of subtlety and meaning. Helen Frankenthaler, a benchmark for a whole generation of artists in the mid-20th century, was able to capture immeasurable sensations in her abstract paintings. Creations inspired by the work of artists like Pollock, in a unique reflection of the pleasurable experience of communicating through the plastic arts. The way she interprets colour and evokes sensations through chromatic combinations is an inspiration for the design team at Joid’art. We wanted to introduce you to this great figure in contemporary art through these pictures of her work, which are particular favourites of ours because of the strength they convey:

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