Jul. 23, 2013 · Style

In the very near future we’ll be launching the new Joid'art AW13 collections. We can’t wait to show you the creative intensity and sensitivity of every new piece, but before we do that we’d like to show you The ochres of the earth, the green of fields bathed in sunshine and the blues of the sea and the Mediterranean horizon are a feature of nearly all of our creations. Their nuances and luminosity were particularly inspirational when it came to working with the enamels. Before choosing the tones for the AW13 enamels we carried out a variety of tests which took us (chromatically) to the beaches of Greece, the villages of Menorca and the cornfields of the Empordà region. We tried to capture the essence of every colour and transfer it to the enamels (both cold and fired) that form part of our collection. Did we manage to achieve this? You’ll be able to judge for yourselves very soon...

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