Oct. 01, 2014 · Joidart

At last year's Joid'art Awards for Enjoia't 13, organised by the   a-fad we presented the prize to Amalia Vermell, a project from Laia Adsuara, and Maria Lobez and Pamela Pérez. The Penta collection, which we will launch next week as part of the Enjoia't Awards at Arts Santa Monica, is the fruit of months of work by the Amalia Vermell and Joid'art teams. Penta is colour and geometry. It is spontaneity and youth. It is fresh and fun. It is innovation and craftsmanship. Its designers have sought to capture the beauty of simplicity, something they have certainly managed to do in this collection, soon to be available in our stores. As a-fad partners, Joid'art are doubly proud of this collection: firstly because of its aesthetic appeal, and secondly because it was created as the result of the Joid'art Enjoia't prize, which aims to support young creative talent like Amalia Vermell. Great job girls!

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