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The design process involved in creating a piece of jewellery is not a spontaneous act. It requires talent, hours spent sketching and testing, in addition to bucket-loads of inspiration. The Joid'art creative team draw their inspiration from nature, ancient jewellery, contemporary art and the work of female artists that have shaped our understanding of creativity and experimental projects. Ray Eames, Bridget Riley, Diane Arbus and Helen Frankenthaler are some of the icons that have influenced and continue to influence our creative process. Their work, their personality and their passion for reflecting the world through forms, textures and colours drive us to look at reality from different angles and find new perspectives to apply to our jewellery. On our 'Women's Atelier' board, we have put together images of many of these artists that never go out of style. You can find the fruit of our inspiration on joidart.com and in our shops. What are you waiting for?