Apr. 16, 2014 · Joidart

The Joid'art universe is 100% woman. This means that mums, sons and daughters and the whole motherhood experience are always present in our creative process. We are daughters and, at the same time, we are, want to be or can be mothers. We are connected by the strongest bond there can be between two people—that of unconditional love, a feeling that can only be experienced at first hand. It's almost impossible to put into words. Showing it in pictures is slightly easier. The Mothers borad on our Pinterest page includes a number of photos that capture this feeling in gestures, looks and smiles. Feel the love here.

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