SHOOTING AW13

Jun. 04, 2013 · Joidart

A little while ago we did the photo session for the new AW13 campaign. The idea was to work in an indoor space that would convey both warmth and creativity. We found the ideal spot in an old apartment in Barcelona and moved everything over there for the shoot.
The model was the same girl we used for the SS13 season – we love her look and that’s why we decided to repeat the experience. She was amazing and the styling team and photographers were absolutely brilliant. The whole thing was so easy and such fun that if we could we’d do a session every week! Our aim was to really put the spotlight on the new season’s jewellery in a setting with vintage touches. You’ll be able to see if we achieved it very soon.

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