SUNNY DAYS SS14

Feb. 12, 2014 · Creations

The scents on a Mediterranean breeze. Brilliant drops of light. Organic shapes and outlines. Summer days are coming to Joid’art. Happy times are here again. ¡Hoy presentamos nuestras primeras creaciones SS14! They are fresh and ethereal collections. Powerfully optimistic. Bursting with colour and positivity. As beautiful to look at as they are to wear. As avant-garde as they are spontaneous. Their designs, more than ever, highlight the details: necklaces with different materials in play with each creation, hand-moulded textures, precisely crafted enamelling. The inspirations are minimalism and abstract movements. They are born from free-hand outlines that evolve to geometric compositions. They are built from tiny silver or gold-plated metal structures. They express concepts and evoke trends. They are created by artisans using techniques that go back to primitive Mediterranean jewellery, which is perhaps the clue to their immense vitality. Both delicate and impulsive, they embody all the charm of the simple things in life. Here’s an exclusive look at the first collections to reach our stores: Alina, Margo, Senia and Delia. We’ll shortly be revealing many more. But if you can’t wait and you want to browse our full catalogue, click here – we hope you like it!

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