Jewelry as we understand it at Joidart, is something that goes far beyond the creation of small and delicate jewelry. Since centuries ago, as far back as ancient Greece, jewelry has been conceived as a culturally and socially important form of artistic expression , and this is how we understand and venerate it at Joidart: as the art of making jewelry.
Jewelry as an artistic expression
Just as with works of art, jewelry is also a way to express the creativity, individuality and personality of the person who designs it and the person who wears it. In the process, we see how an idea is transformed into a special form, full of meaning, and a piece of jewelry can tell a story or transmit a message, evoke emotions and feelings, or take you to another place, all thanks to the dedication and passion that the jeweler or artist puts into each piece. That is why, as in any work of art, the choice of precious materials, shapes, decorative elements... takes on a special meaning and a mission that goes beyond providing the jewel with a certain aesthetic.
The art of making jewelry at Joidart
At Joidart, jewelry has always been conceived as a way of making art, since the birth of the firm by Jaume Julià in 1981. His vision has been present from the beginning: to make jewelry an artistic expression. To achieve this, the first collections already took shape with the help of artists and teachers linked to the Escola Massana, one of the leading art and design centers in Barcelona. This essence that marked the DNA of the firm in its beginnings has only grown and evolved.
The artistic essence is so deep-rooted that the design of our jewelry could not remain within the walls of our artisan workshop located on the Costa Brava. From here we have strengthened ties with artists from different disciplines, through collaborations with renowned artists such as Manuel Outumuro or Conrad Rosed; but also with brilliant local artists such as Carla Cascales Alimbau, Sara Domènech or Marta Alonso, to name a few. Their inspiration, references and unique and personal style puts the artistic note to each of our jewels, turning them into small singular works of art. It is a very special job in which both parties, the design team and the artist, work hand in hand throughout the entire process, from the search for inspiration and the development of the design to the end of the creation process of each piece. The sharing, the shared references, our own vision, make each collaboration an enriching moment as jewelers and, above all, they fill our pieces with value.
We also go out to look for artistic inspiration outside the workshop and we put all our attention and the five senses on the work and legacy of the great geniuses of art history, whose work has marked us in a special way and inspires us, such as Joan Miró and Antoni Gaudí. Being able to capture their essence and transform them into jewels designed to be worn, lived, taught, inherited... is a way of continuing with the vision of our origins.
Mediterranean jewels
In our constant search for inspiration to design our collections of artisan jewelry , we find in the Mediterranean an endless source of references, textures, colors and smells that we capture and transform into small pieces of art made into jewelry. The shapes of olive trees, the blue of the sea, the warm tones of the sun, the shapes of waves... are present in our artistic jewelry collections such as RALL, MINIMA or ARENA.
When you wear your Joidart jewelry, remember that you are wearing a small work of art that has been created with love and passion by artists and jewelers.
